A mark cut from craft

Verbeek Interieur needed an identity that closed the gap between the quality of their work and the reach of their brand.

I did not want to rely on saw blades, heavy tool icons, or overly rustic wood textures, because the studio’s work is cleaner and more architectural than that. Clichés can be played with, but when overused they rarely make a memorable brand

I started in a sketchbook, testing V shapes, wood references, structural angles, and small cut-like forms. The stronger direction came from treating the V almost like a crafted object: heavy, sharp, and slightly architectural, with a smaller triangular detail that gives the mark its own rhythm.

After the sketch phase, I rebuilt the strongest options in Illustrator and refined weight, spacing, and proportion until the logo worked in simple black and white. From there, I created horizontal, inverted, colour, and standalone versions, then documented the basics in a practical style guide.