tristan van garsse
View impact
Black Van Looy Productions all-access crew pass with a matching lanyard.

Built for the stage

Year
2025
Role
Brand designer
Industry
Events & entertainment
Timeline
8 weeks
Team
2
Scope
Brand identity, logo design, typography, colour palette, brand assets, business cards, crew and event applications, and basic usage guidelines
Outcome
The final identity gives Van Looy a more recognisable and practical presence across production materials, apparel, print, and event contexts without making the brand feel too polished for the world it works in.

Van Looy needed an identity that could live in the same places the company does: on stage equipment, crew shirts, business cards, production passes, and loud event photography. The previous direction did not need more decoration. It needed more weight, more recognition, and a mark that could hold up in busy, low-control environments.

I built the identity around a heavy wordmark, a bright green palette, and a simple stage-like underline that gives the logo a clear physical reference without turning it into an illustration. The system is direct on purpose. Big type, high contrast, limited colours, and enough grit to sit next to scaffolding, lights, smoke, cables, and crowds.

A lot of the work was about making the brand usable, not just good-looking in one layout. I tested how the logo behaved on dark cards, green apparel, small chest prints, embossed production passes, and guideline pages. The final setup keeps the identity tight but flexible enough for the practical mess of event production.

Van Looy Productions crew working beside an outdoor stage.
Black Van Looy Productions crew pass and lanyard.
Black equipment flight case branded Van Looy Productions.
Van Looy Productions website homepage on a desktop monitor.
Van Looy Productions services page on a laptop.
Black and green Van Looy Productions business cards.
Brand guidelines divider introducing the Van Looy logo.
Primary Van Looy Productions wordmark.
Clear-space diagram for the primary Van Looy logo.
Secondary Van Looy Productions V symbol.
Clear-space diagram for the Van Looy V symbol.
Brand guidelines divider introducing the color palette.
Van Looy primary palette of dark and vivid greens.
Van Looy secondary palette of black and neutral grays.
Brand guidelines divider introducing typography.
Van Looy brand typeface alphabet specimens.
Van Looy typographic hierarchy for headers and body copy.
Black Van Looy Productions notebooks.
Second typography section divider in vivid green.
Additional Van Looy typeface alphabet specimens.
Additional Van Looy hierarchy examples for headers and body copy.
Crowd watching a large outdoor concert stage.

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