The story behind the person.

Prelude

I'm a Brussels-based brand designer and web developer working across identities, websites, campaigns, and visual systems.

I’m especially interested in organisations with complex messages: public institutions, non-profits, universities, cultural projects, research teams, and brands that need more than a polished surface.

My work helps those teams make their communication clearer, more consistent, and easier to use across different channels.

I combine graphic design, brand strategy, and front-end thinking. That means I don't just design how something looks; I also think about how it behaves, how it scales, and how a team can keep using it after delivery.

Since June 2026, I’ve been working as Web Platform & Web Governance Coordinator at the Department WEWIS of the Flemish Government. Alongside that role, I continue to deepen my practice in system design and web development.

Timeline

2026

Overview

2026 marked a move from public-facing campaign work into digital public service.

At the Department WEWIS of the Flemish Government, I coordinate the web platform and help shape web governance across a complex institutional environment.

June

I started as Web Platform & Web Governance Coordinator at the Department WEWIS of the Flemish Government.
April

I completed my role as Communications and Web Specialist at GAIA in Brussels.

2025

Overview

2025 combined my ongoing independent brand and web practice with in-house campaign design.

The work ranged from identities, websites, and digital products to national multilingual campaign assets.

August

I started as Communications and Web Specialist at GAIA, developing visual campaigns across digital and print channels.

2024

Overview

2024 brought together academic focus and institutional design work.

My master’s year strengthened my approach to identity, editorial design, image language, and social communication.

June

I completed my Master in Graphic Design at LUCA School of Arts, graduating cum laude.
January

I continued as Digital Product Designer at KU Leuven, designing reports, publications, infographics, and web visuals.

2023

Overview

2023 marked a shift from study into research-driven communication design.

It also brought product design experience and the start of my master’s trajectory.

September

I started my Master in Graphic Design at LUCA School of Arts.
June

I completed my Bachelor in Graphic Design at LUCA School of Arts, graduating cum laude.
May

I started as Digital Product Designer at KU Leuven.
April

I completed my Product Design internship at VanMoof in Amsterdam.

2022

Overview

2022 connected my independent brand and web practice with product design experience.

The year expanded my work across identities, websites, visual systems, material, form, and production thinking.

November

I started a Product Design internship at VanMoof in Amsterdam.

2021

Overview

In 2021, my independent practice grew from graphic design into a broader combination of brand design and web development.

This shift brought identity, UX, UI, front-end development, and digital communication systems into the same practice.

October

I transitioned from Graphic Designer to independent Brand Designer & Web Developer in Brussels.

2020

Overview

2020 was the beginning of my formal graphic design education and freelance design practice.

It laid the foundation for my work in branding, typography, layout, client communication, and cross-channel production.

November

I started working as a Freelance Graphic Designer in Brussels.
September

I started my Bachelor in Graphic Design at LUCA School of Arts.