tristan van garsse
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Mino restaurant table set with bread, a menu, a bottle of red wine, and a filled wine glass.

A sharper table

Year
2025
Role
Brand designer
Industry
Food & hospitality
Timeline
7 weeks
Team
3
Scope
Brand identity, wordmark, symbol, menu design, business cards, signage, print applications, visual direction
Outcome
A recognisable street presence and a simple, repeatable brand system across print, signage, and restaurant touchpoints.

Mino. needed an identity that could hold the warmth of an Armenian restaurant without becoming overly decorative.

The identity had to work on the sign outside, the menu in someone’s hands, the business card passed across a table, and the smaller marks that could appear on patches or printed details.

I built the system around an elegant but slightly tense wordmark, supported by a compact symbol system, a strong green palette, and pale yellow accents. The result feels fresh, direct, and easy to recognise from the street.

The layouts stay mostly quiet so the expressive parts have room to stand on their own. The identity can shift between refined and everyday without needing additional work.

Green Mino restaurant gift cards tied with dried herbs.
Three round Mino badges in green, white, and black.
Mino Armenian Restaurant wordmark applied to a window.
Green Mino sidewalk sign with an illustrated rabbit.
Mino Armenian Restaurant wordmark on a green background.
Mino menu displayed on a pale marble surface.
Waterside neighborhood surrounding the Mino restaurant.
Dark green facade of the Mino corner restaurant.
Printed Mino menu held at a restaurant table.
Set of white pictograms created for the Mino identity.
Floral Mino symbol embroidered in white on black fabric.
Round black patch embroidered with the Mino floral symbol.

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