Foldout KunstenErfgoed Vlaanderen publication showing a network of cultural organizations.

KU Leuven

Year
2025
Role
Digital Product Designer
Industry
Academia & research
Timeline
1 year and 9 months
Team
6
Scope
Visual identity, web design, data visualisation, report design, interface layout, graphic system
Outcome
The final work turned a complex research field into a clearer visual tool with a recognisable identity that could hold academic content and interactive exploration.

KU Leuven needed a clearer way to present research around Kunstenerfgoed Vlaanderen. The subject was dense: organisations, archive practices, disciplines, survey data, relationships, and names that only make sense once you understand how they connect.

The challenge was to make the research easier to understand. I treated the project not as a set of static reports but as a map that could help people move effortlessly through the network.

I built the identity around an asterisk: a simple marker for attention that can point, open, tag, and interrupt when implemented well. Around it, I developed a visual system with deep blue, pale blue, yellow, and supporting category colours.

The interface uses grouped cards, visible connections, soft side panels, and clear category colours. The final design gives the research room to stay complex, but reduces the friction around reading it, comparing it, and moving from one organisation to another.

KunstenErfgoed Vlaanderen wordmark in KU Leuven blue.
Historic Leuven town hall beneath a blue sky.
Two laptop mockups showing the cultural heritage website.
Laptop displaying a blue and yellow heritage collection interface.
Angled laptop mockup of the KunstenErfgoed Vlaanderen website.
Open publication with colorful cultural heritage charts.
Close-up of the asterisk-inspired KunstenErfgoed Vlaanderen symbol.
Person holding a printed grid of heritage identity colors.
Blue spine of a KunstenErfgoed Vlaanderen publication.
KunstenErfgoed Vlaanderen and KU Leuven logos on dark blue.
Person holding the Kunstenerfgoed Vlaanderen report cover.
Open KunstenErfgoed Vlaanderen landscape-format report.
Compact heritage report with a blue and yellow grid cover.

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