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I’m a **junior brand designer**|with 5 years of experience|across brand and product.| |I’m **actively** looking for a|new role.

VAN DENDER — Divine Tradition, Newly Tempting

Rebranding, Brand Identity, Digital Strategy
With royal roots and global allure, Van Dender repositions itself as a Heritage Innovator: centuries-old craftsmanship translated into sensory luxury for a new generation. Here, chocolate is no longer just a treat, but a ritual. Elegantly packaged, digitally narrated, and made to be both shared and cherished.
The renewed identity blends timeless grandeur with contemporary refinement: deep cocoa brown is complemented by a warm, muted burgundy; the coat of arms is subtly redrawn for both screen and packaging. Van Dender remains true to its craft, but now also speaks the language of Instagram, sustainability, and culture-driven design.
Exploratory sketches for Van Dender's brand identity.
The custom-designed wordmark.

MINO. — A culinary time capsule where Armenian and French heritage collide

Brand Identity, Product Design
Mino is a culinary bridge between Armenia’s smoky hearths and French’ refined tables—a high-end dining experience where hand-chopped lamb tartare meets lavash ash brittle, and Wagyu glazed in pomegranate molasses crackles over open flame.
The brand identity mirrors this duality: a marriage of rugged textures and delicate artistry, with typography carved like Armenian stone scripts and visuals glowing like embers under cast-iron. Here, every dish is a relic, every bite a whispered history.
The Armenian guardian dog meets his equal, French cuisine.
The custom wordmark.

VERBEEK — A visual identity for modern craftsmanship

Brand Identity, Logo Design
For Verbeek Interieur, a carpenter based near Leuven, I developed a visual identity that reflects their dedication to craftsmanship, precision, and modern aesthetics. The result is a timeless design that balances strength and elegance. The visual identity was expanded through a full set of logo variations, a color palette rooted in white and a rich blue, and a detailed brand guide to ensure consistency across print and digital media.
Visit the case study
Exploratory sketches for Verbeek's brand identity.
The custom wordmark.

KU LEUVEN — Designing interactive tools to map Flanders’ cultural heritage landscape

UX/UI Design, Data Visualization
KU Leuven’s Department of Cultural Studies commissioned me as Lead UX/UI Designer to support a major research project on the state of cultural heritage in Flanders. I designed interactive data visualizations: some showing clusters of organizations based on discipline, and others mapping their relationships through node-based networks.
The project also included a printed research dossier with clear typography, a refined color palette, and custom graphs to present complex findings in an accessible way. These tools now help the Flemish government make informed decisions around funding, policy, and preservation strategies.
View project details
Charts included in the printed research dossier.
The custom wordmark.

about me

I'm a junior brand designer with five years of experience in branding, UX and graphic design.
With an MFA in Media and Information Design I am up to date with modern industry standards and state‑of‑the‑art forms of communication.
My passion for impeccable design and creative problem‑solving gives me a unique perspective on contemporary issues.
KU Leuven
Graphic Designer
2023 - 2025  Leuven
I collaborated with the Department of Cultural Studies to design comprehensive research dossiers on artistic heritage. I developed additional web-based data visualizations, leveraging front-end languages to deliver a clear and engaging UI/UX. Commissioned by the Flemish government, I contributed to shaping major policy decisions.
Freelance
Brand Designer
2020 - 2025  Brussels
I created visual content for over 20 clients, crafting logos, brochures, and websites that enhanced brand recognition and engagement. I delivered strategic brand advice and digital solutions, driving a 25% increase in customer engagement for one client through optimized digital marketing.
VanMoof
Product Designer
2022  Amsterdam
During my 6-month internship, I worked on improving e-bike designs through prototyping and 3D modeling. I helped test components like motors and batteries, and contributed to making the frames more comfortable to use. Assisted in creating 3 working prototypes that were used in the development of new bike models.
Based in ❦ Brussels, I've worked on a variety of design projects, including as a freelance designer and collaborator with clients across multiple disciplines.
My background includes creating impactful visual and digital content, advising on strategic branding, and delivering user‑centric design solutions.
Outside of work, I enjoy exploring the city and spending time immersed in creative pursuits.

capabilities & skillset

I collaborate with clients to develop a clear vision for their brand and projects.
By aligning goals early on, I lay the foundation for powerful, strategically grounded designs that resonate with the audience.
Team Player
No solo acts.
Analytical creative
No decorative fluff. Every design must solve a problem. Period.
Goal-oriented
I start with 'why' and ensure every detail contributes to the end goal.
Innovative and original
I dig deep for broad societal impact.
Big-picture
No tunnel vision. Does our approach fit the strategy, the market, and the future?
Sustainable
Beautiful isn’t enough. It must also be responsible. Think: materials, longevity, and impact.
Design
Illustrator, Photoshop, InDesign, After Effects
3D & Prototyping
Figma, Protopie, Cinema4D, Unreal Engine, Spline, Rive
Expertise
UI/UX Design, Branding & Identity, 3D Design, Motion Graphics
Coding
HTML, CSS, JavaScript, Python
Native:
Dutch & French
Fluent:
English

articles & essays

Think different:
Design as systems rather than outputs
Read Article
Datastories:
Using conversations and data to rethink beliefs about road safety.
Read Article
Flags of tomorrow:
Reflecting on my master's thesis about flags as visual narratives.
Read Article

artifacts from the archives

A data visualization I created to explore Swiss design principles and grid structures.
A poster design for a fictional gallery exhibition, drawing inspiration from Ukiyo-e woodblock prints.
A custom book cover I designed for Black Holes by Brian Cox and Jeff Forshaw.
A mailer meant to catch the eye of a discerning audience. Designed with a sense of refinement.
One of my favourite drawings, inspired by a scene from a foreign movie.
An album cover I put together, trying to match the mood of the music with some creative flair.