Hi, I'm Tristan.|An experienced creative|designer and passionate |brand strategist.

Hi, I'm Tristan.
An experienced creative designer and passionate brand strategist.

MINO. — A culinary time capsule where Armenian and French heritage collide

Brand Identity, Product Design

Mino is a culinary bridge between Armenia’s smoky hearths and French’ refined tables—a high-end dining experience where hand-chopped lamb tartare meets lavash ash brittle, and Wagyu glazed in pomegranate molasses crackles over open flame.

The brand identity mirrors this duality: a marriage of rugged textures and delicate artistry, with typography carved like Armenian stone scripts and visuals glowing like embers under cast-iron. Here, every dish is a relic, every bite a whispered history.

The Armenian guardian dog meets his equal, French cuisine.

The custom wordmark.

VERBEEK — A visual identity for modern craftsmanship

Brand Identity, Logo Design

For Verbeek Interieur, a carpenter based near Leuven, I developed a visual identity that reflects their dedication to craftsmanship, precision, and modern aesthetics. The result is a timeless design that balances strength and elegance. The visual identity was expanded through a full set of logo variations, a color palette rooted in white and a rich blue, and a detailed brand guide to ensure consistency across print and digital media.

Visit the case study

Exploratory sketches for Verbeek's brand identity.

The custom wordmark.

KU LEUVEN — Designing interactive tools to map Flanders’ cultural heritage landscape

UX/UI Design, Data Visualization

KU Leuven’s Department of Cultural Studies commissioned me as Lead UX/UI Designer to support a major research project on the state of cultural heritage in Flanders. I designed interactive data visualizations: some showing clusters of organizations based on discipline, and others mapping their relationships through node-based networks.

The project also included a printed research dossier with clear typography, a refined color palette, and custom graphs to present complex findings in an accessible way. These tools now help the Flemish government make informed decisions around funding, policy, and preservation strategies.

View project details

Charts included in the printed research dossier.

The custom wordmark.

about me

I'm a creative designer with seven years of experience in branding, UX and graphic design.

With an MFA in Media and Information Design I am up to date with modern industry standards and state‑of‑the‑art forms of communication.

My passion for impeccable design and creative problem‑solving gives me a unique perspective on contemporary issues.

Freelance

Creative Designer

2020 - 2025 Brussels

I created visual content for over 20 clients, crafting logos, brochures, and websites that enhanced brand recognition and engagement. I delivered strategic brand advice and digital solutions, driving a 25% increase in customer engagement for one client through optimized digital marketing.

KU Leuven

Graphic Designer

2023 - 2025 Leuven

I collaborated with the Department of Cultural Studies to design comprehensive research dossiers on artistic heritage. I developed additional web-based data visualizations, leveraging front-end languages to deliver a clear and engaging UI/UX. Commissioned by the Flemish government, I contributed to shaping major policy decisions.

Based in ❦ Brussels, I've worked on a variety of design projects, including as a freelance designer and collaborator with clients across multiple disciplines.

My background includes creating impactful visual and digital content, advising on strategic branding, and delivering user‑centric design solutions.

Outside of work, I enjoy exploring the city and spending time immersed in creative pursuits.

capabilities & skillset

Brand Development, Creative Direction, Ideation Workshops.

I work with clients to shape a clear vision for their brand and projects. By aligning goals early on, I help lay the foundation for impactful, strategy-driven designs that resonate with audiences.

Research (Tailored Methods), Branding, Information Architecture, Prototyping, Design Systems, UI & UX Design, Motion Graphics.

I create impactful and meaningful experiences by focusing on user and business needs, ensuring the design reflects the product's essence and objectives.

Front-end Development, HTML/CSS/JS, Python.

With technical skills in front-end development, I ensure smooth collaboration with developers and deliver designs that are practical to implement.

Figma, Cinema4D and Adobe Creative Suite (Illustrator, InDesign).

My go-to tools help me achieve high-quality results across branding, digital design, and motion graphics.